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Customer-facing product teams3 min readUpdated
Customer update email checklist for product launches
A short checklist for sending product update emails that inform customers without turning every release into a campaign.
Guide sections
2 practical steps
01Guide step
Send only when the update earns attention
Email is useful for important launches, but too much volume makes customers tune out. Treat subscriber notifications as a signal that the update materially changes what users can do.
Send for new workflows, customer-requested features, and important fixes.
Skip email for routine copy, styling, or internal maintenance updates.
Make unsubscribe clear and keep subscriber lists verified.
02Guide step
Make the email point back to the full note
The email should summarize the change and link to the permanent changelog entry. That keeps the inbox concise while preserving a useful public record.
Use one primary CTA back to the changelog post.
Keep the subject specific to the shipped change.
Include the feature request context when the release came from user feedback.
